During the summer of 2025, I helped manage and revitalize the South Students Instagram account for The Woodlands First Baptist Church. My goal was to refresh the ministry’s digital presence through cohesive visuals, consistent posting, and strategic storytelling that connected with students and parents.

By updating the feed aesthetic, redesigning highlight covers, and optimizing post timing, the account achieved a major milestone by surpassing 1,000 followers for the first time. Over the 90-day period, the account generated more than 148,000 total views, reached over 7,800 accounts, and maintained steady engagement through posts, stories, and reels.

This project showcased my ability to blend creativity with analytics to grow a faith-based community online and strengthen brand identity through meaningful digital connections.